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All too often revered as the Tinder-meets-OKCupid app, Clover provides an extremely feature-filled online dating platform ideal for those looking for anything from sexting to long term relationships. The app has all the goodies of single-feature dating apps mixed into one, including a like or pass section - with the added ability to chat without choosing either -, a brilliantly designed date planning section, a Meetup-style open mixer section, with the ability to start your own mixers, a multimedia-filled messaging section, and an informative, yet not overwhelming profile section. With so many features, this is really an app where what you put into it is exactly what you get out of it. Best of all it’s a dating app with a noticeably large user base, as in, having the app simply open (without using it) for an hour generated over 200 likes, 5 date requests, and 10 messages.
The app is free to use, but does encourage users to purchase a premium membership, limiting ‘premium’ features to paying members and requiring non-paying members to purchase coins in order to use certain features. A paid membership isn’t really that much chump change compared to other paid dating sites, especially when any membership longer than the 1-month membership is bought. If you’re not sure if you’ll use any of the premium features on the app, which include filtering down to eye color or intention on app and sending video messages, the 7-Day free trial period is a provides a convenient way of testing the waters first. Although it appears that a vast majority of members are premium members, the app provides enough features and functionalities to be used successfully without a paid membership.
Sorting through the plethora of app elements, standout features include unlimited chat abilities, along with multimedia chat capabilities with a paid membership, the ability to request and confirm dates within the app down to date details including date, time, and venue, and the mixers section, which allows users to save time and energy and use the dating app to do more than meet others one by one. The profile section can be as complete or limited as one likes, but does allow for a large amount of customization, including the ability to showcase a wide variety of interests and an optional 20 question quiz, answers of which can be used to compare oneself to potential matches.
According to SimilarWeb data, the iOS version holds a 4.5 star rating based on 9,315 reviews and is ranked 40th in social networking apps in the U.S.
Overall, with a large user base and thoughtful array of communication options, Clover is really an app designed for the masses, but manages to provide enough sorting and filtering options to do its job, rather than overwhelm. The interface is clean and structured, so learning how to use the app, and all of its features, isn’t too much of a chore. Whether it’s used to connect with someone (or many someones) quickly, or used as a way to sort through online dating chaos and find that special someone with all the right qualities, Clover is an app that more than accommodates these and many other online dating needs.
After downloading and opening the Clover app, users are prompted to ‘Get Started!’, and may create an account by either entering email and creating a password, or connecting with Facebook. To get up and running fastest, users can opt for connect with Facebook, which allows the app to auto populate some of the profile fields. The app requests access to access one’s location, but makes it clear in the pop-up that a user’s location distance is hidden by default.
After allowing geo-locating, users are directed to the settings of their profile, in which they can fill out basic fields of name, age, orientation (straight, gay, or bisexual), height, ethnicity, income, religion, distance (which is automatically set to off, but should be enabled for best results), and the unique, and useful friend of intention, from which users can select, Looking for hooking, Looking for casual dating, or Looking for long-term. The only fields that are required to be filled are name, age, and orientation. Clicking the next arrow brings up an Upgrade to Premium membership offer, which currently allows users to try Clover Premium free for 7 days, which then leads to a $19.99/mo commitment that can be canceled at any time. Premium memberships give users the ability to chat unlimitedly and send unlimited gifts, unlocks all features, send photo, video, and audio messages, access to advanced search features - such as search by income, ability to view extended profiles of others, get message read receipts, ‘prospect sorting’, which allows one to better sort their matches, and account verification, which the app says can increase your matches and exposure (and most likely means your profile is shown to more users only if you do upgrade).
To try the app without paying upfront, users can easily exit the prompt and are then brought to the free version of the app. Basic, unpaid filters users can set include the sexual orientation of others one would like to see, which can be more than one sexual orientation, age range, location, and distance from set location. As has been noted by others, advanced or premium features are comically similar to OkCupid profile fields, and include more detailed information such as relationship status, hair and eye color, and drinking and drug use. Upon this first login, users also receive a message from the app that provides tips to get the most out of Clover.
If signup is completed through Facebook, the app auto populates certain profile fields, such as the Details About You section and one’s last 15 Facebook profile pictures, but unlike many other dating apps, does not pull in interest badges. Users can edit their profile, including sections of About Me, My Location, Photos, and Personal Details (eye color, body type, drug use, etc.), and can choose to provide even more information by showcasing social network handles of Twitter and/or Instagram, selecting interests from an extensive list that varies on the risque scale from church to ‘eating pussy’, but also has some useful fields to display which type of individuals one may be interested in such as tattooed girls, country girls, and long term relationship.
Finally, and again strikingly similar to OKCupid, users may answer 20 questions, which will be displayed on their profile. The 20 question are extremely straightforward, and any of them can be skipped, and basically only requires users to pick one of two statement answers, such as ‘I experiment in bed’ or ‘I stick to routine’. After completing the profile questionnaire, users are awarded their first bagde - the Open Book badge. Other badges, such as Irresistible or Desireable, which feature one’s profile can be earned through paying 10 coins (which you can earn through liking the company on Twitter, liking it on Facebook, upgrading one’s account, or purchasing or earning coins, which come in brackets of 10 coins for following on Twitter, 50 coins for Tweeting about the app, 50 coins for referring a friend who signs up via text message, 50 coins for $4.99, 250 coins for $19.99 (savings of 20%), or 1000 coins for $49.99 (savings of 50%).
Clover provides users a handful of different interaction methods, which is perhaps one of the most enjoyable aspects of the online dating app. From left to right there is a section to swipe through profiles, a section to setup, accept, and confirm dates, and a section to explore, receive invitations to, attend, or create mixers (events). All conversations are stored in the fourth from the left section, easily identifiable by the chat icon, and finally profile, interaction information, such as matches, and who has liked you, and settings are all located on the far right.
The swiping section, which isn’t actually swiping with a finger but instead provides more of an interested or not functionality, shows full profile information of potential matches, including all profile pictures, and the ability to see another’s 20 questionnaire answers compared to your own answers. From this section, users can select ‘x’ to indicate no interest, a heart symbol to indicate interest, the ability to chat (before liking or not), and the option to request a date. The request a date feature is incredibly easy to use and intuitive, allowing users to send a date request with all the required information needed: Date, time, and location, which provides a list of nearby venues with star ratings, price, and distance, along with the ability to add your own custom location.
The dates section shows available, pending, and confirmed dates. From the available dates area, potential matches are listed who are looking for a date, a list from which users can choose I’m Interested, Not Interested, or send the individual a message. If I’m Interested is selected, users may suggest place and time, or simply send interest and let the other individual do the planning. The pending date area shows others who have shown interest in a date with you. Dates will either include location, date, and time details, and users can select confirm or not interested, or view the interested party’s profile, send a message, change place and time of date (if it has already been suggested) or block the user. If a pending date does not have the date, time, and location details listed, selecting confirm opens up the request date feature allowing users to select (and send) a date location, date, and time. Finally, the confirmed date area lists one’s confirmed dates, including location, date, and time details, along with the options to send a message, change place and time, block the user, or cancel the date. Canceled dates remain in the confirmed column until users refresh that area, by clicking on the three small dots in the upper right hand corner.
The mixer section features three columns of explore, invited, and attending, with the added ability to search for mixers by keyword. The explore section functions much like a meetup page, listing various available mixers to browse and join. Each available mixer displayed shows date, venue, and time details, the number of members attending, and option view all attendees, along with a forum-style string of comments associated with that mixer. In order to join in the conversation of any mixer, users must join the mixer first. Mixers vary greatly in intent, with names such as ‘Lol why am I using this app’ to ‘Sex Fun Nsa’ and provide a convenient way to meet numerous Clover members in one sitting.
Finally, the message section contains holds all conversations, showcasing for each the member who sent the message, their status of online if they are on the app, a checkbox next to their name if they are a premium member, and the date the message was sent. There doesn’t appear to be any strict character limit on messages, and messages may contain emoticons, images, videos, voice messages, or gifts - which are varied priced icons that must be purchased with coins if one is not a premium member. Anything beyond text is a premium member feature only, so while it’s a well sought-after feature to be able to chat with anyone, to do so using all the features does come with a price tag.
- Request, schedule, and confirm dates all within the app
- Ability to chat with anyone, using premium chatting features if purchased: images, videos, audio
- Easily, visually compare your answers with others from the 20 Questionnaire
- Meet multiple singles at once through mixers
- Gamified features let you earn badges to display on profile after completing various tasks with the app
- Members are rewarded with coins, to be used for gifting or earning badges, from promoting the app on social networks
- Well organized sections of swipe/browse, dates, mixers, and messages keep everything clean and organized
- Add as much or as little to your profile as desired
- Convenient sorting feature comes with a premium subscription, which proves useful as the app is extremely populated with users
- Users may upload up to 100 pictures
- Extensive premium (paid) filters help users zone in on members they are most interested in connecting with
- Premium members have ability to access read receipts of messages, sort and filter better, send unlimited gifts, and enjoy an enhanced chat experience
Safety & Security:
Clover uses Secure Sockets Layer (SSL/TLS) protocol for any transactions that send personal information, which scrambles any data that is sent from the app to the company. Members show or hide their location and can also report or block users at virtually any stage of communication within the app.
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